Nov 26, 2024 · Bryden Campbell, managing director of Brand Rebellion, highlighted the campaign’s strategic importance in the context of Jaguar’s rebrand, particularly as the luxury automotive industry transitions to electric vehicles: “Jaguar’s decision to rebrand as something more contemporary and aligned with a diverse audience was necessary.It reflects broader shifts in the industry, especially as ...

Dec 18, 2024 · Snapchat has unveiled its 2024 year in review and predictions for 2025, revealing key global trends and insights into how its community of over 850 million monthly active users connected, created, and consumed content. From the rise of short-form educational videos to the continued growth of augment

Nov 25, 2024 · NRMA Insurance is helping to bring Australian communities together by making this season ‘The Summer of Community Cricket’. The new campaign, via Accenture Song, will build on the recent launch of its “A Help Company” positioning, and partnership with Cricket Australia, elevating its promise of helping Australians in more ways through valuable experiences.

5 days ago · The WA Liberal Party is stepping up for Western Australians with a new creative campaign, courtesy of Jungle Creative an…

3 days ago · UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy.. Designed to revolutionise the way marketers build brands in the era of AI, Full Colour Media heralds a new set of behaviours, approach and products across UM’s global network – embedding a growth mindset across the organisation.

Nov 22, 2024 · Two-thirds of marketers have increased messaging around sustainability in social content 2024, and 59% admit to risk-taking, according to a new report from global socially-led creative agency We Are Social.. Think Forward 2025: The Liveable Web predicts the key trends that will shape social media over the next year. Compiled by We Are Social’s Cultural Insights team and supported by a survey ...

Nov 14, 2024 · In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.

Jan 20, 2025 · SCA is gearing up for 2025 with investment in new talent and local shows, complementing their stable of established programs, and a suite of new tech and advertising initiatives which will connect brands with the 25-54 age demographic.

4 days ago · Bureau of Everything (BoE) has been named as the agency of record for Australia's fastest growing beauty brand MCoBeauty, as they set the brand up for global expansion. BoE is charged with brand strategy, design and brand platform with work already well underway. The brand and range of luxe fo

Nov 11, 2024 · D&AD has announced the jury presidents for the 62nd annual Awards programme including Ben Coulson, chief creative officer ANZ, Dentsu Creative as jury president for the Commerce category and Avish Gordhan, chief creative officer at Saatchi & Saatchi as the Writing for Advertising jury president.