Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in unison. It operates as an interesting case study in how the online world reacts to change and the outcome of cognitive biases on a grand scale.

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

The retailer boasted in a news release that the new look reflects its evolution. Walmart applauded its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol,

Walmart is known not for making rash, sudden, bold moves. Rather, its M.O. is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer.

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past.

Walmart has unveiled its new logo, which consists of a new font, image and color palette, on Monday, Jan. 13, however some people on the internet shared that they thought it looked too similar to its old one.

Walmart updates its iconic logo with a subtle change, keeping its classic and recognizable look while giving it a refreshed, modern twist.