Cryptocurrency executives swilled cocktails and danced to rap superstar Snoop Dogg on Friday night as they celebrated the approaching inauguration of President-elect Donald Trump, whose administration has promised major changes in crypto policy.

A president-elect launching a new business product is a highly unusual move, and it is a major concern for ethics watchdogs.

The announcement came via the president-elect’s preferred social media platforms: Donald Trump was launching another crypto-related project.