NBA champion Jaylen Brown shares his mindset for peak performance, how mental wellbeing shapes his game, and the inspiration behind launching his brand, 741.

Bosto n Celt ics shooting guard and NBA Finals MVP Jaylen Brown has had quite the offseason. From allegedly getting snubbed from Team USA at the Olympics to losing his personal brand ring at the Celtics parade in Boston (and having it returned by two fans ), it's been quite the summer.

Boredom” and a desire to chart a new path for pro athletes prompted Jaylen Brown to launch his own sneaker brand.