EA made generative AI core of its business
EA Says AI Is 'the Very Core' of Its Business: What Does That Mean?
But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future.While we've known for a while that EA and a number of other gaming companies are experimenting with and investing heavily in AI,
EA shows concept video of user generated game content using AI tools, and it's a world of cardboard
During EA's Investor Day 2024 presentation, the company showed investors a concept video of user generated content for games, crafting a world of cardboard boxes.
AI is "the very core of our business", says EA CEO
EA CEO Andrew Wilson has stated AI is "the very core of our business" and the company has over a hundred "active novel
EA Wants to Make Generative AI One of The Cornerstones of Its Business Strategy
EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.
EA's going all in on AI for video game design
Game design looks set to the be nest frontier for generative AI. We've already seen Google researchers make an AI Doom recreation, and Tencent recently revealed initial researching into what could become an open-world game generator.
EA Reveal Future Plans & Are All-In On Generative AI
EA showed multiple AI technologies to shape their latest games and new online social projects at their recent investor presentation.
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EA Embraces AI to Revolutionize User-Generated Content and AAA Games
EA's bold shift towards generative AI redefines game creation with user-generated content, revolutionizing AAA game ...
Game Rant on MSN6d
EA Looking to Use AI to Take User-Generated Content to the Next Level
Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...
The Escapist2d
‘Laziest Developer in the Game’: Outspoken Gamers Push Back Against EA’s Latest Business Strategy
Job security in the games industry has been hotly debated since the rising popularity of AI. This wave of layoffs coincided ...
Analytics India Magazine1d
EA Unveils ‘Imagination to Creation’, Bringing the Era of Text-to-Game AI
Electronic Arts (EA) is taking the gaming and AI scene seriously. Recently, Mihir Vaidya, chief strategy officer of EA, ...
OperationSports.com18h
Early EA Sports FC 25 Impressions
Maxed out on full settings, EA FC 25 is a beautiful game. The stadiums, players, kits, and the like look as good as they ever ...
Techopedia6d
EA Shows Its First AI Game Concept
At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...
TweakTown7d
EA will use generative AI to completely transform user-generated content
Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...
Hardcore Gamer1d
Review: EA SPORTS FC 25
The AI is what stands out the best with the product on the field and seeing the strategy play out with teammates is neat. EA SPORTS FC 25 remains the visual peak of EA SPORTS titles, even though ...
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How EA FC 25’s biggest new feature was inspired by Clubs
EA FC 25’s Associate Producer Tim Abel and Game Designer Kantcho Doskov assure that the new FC is the most socially connected ...