The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Anthony Edwards, Adidas team for yet another AE 1 release. Check our Sneakers news for more upcoming releases and breaking ...

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...

They say shoot for the moon but aim for the stars, and for college basketball player Hansel Enmanuel, that describes his ...

The wait is over for fans wondering what Minnesota Timberwolves guard Anthony Edwards' latest sneaker design will look like. On Thursday, Adidas leaked an image of the highly anticipated AE2 design, ...

Minnesota Timberwolves guard Anthony Edwards' second signature basketball shoe appeared during an adidas earnings call.

Adidas’ full-year 2024 earnings call on Wednesday included a sneak peek at what appears to be NBA star Anthony Edwards’ ...

LA Clippers guard James Harden debuted adidas Harden Volume 9 in the "Arizona State" colorway against the Phoenix Suns.

German sporting goods manufacturer Adidas is back on track after issues with its once-lucrative Yeezy partnership with the ...

Are you eyeing Anthony Edwards' latest Adidas AE 1 drop? Check our Sneakers news for more upcoming releases and breaking ...

As of now, the black alternates are not available for purchase online, but that could change given the generally positive ...

Both NC State men’s and women’s basketball were a part of 18 schools that recently donned Adidas’ annual Black History Month jerseys. This year, the design featured the team’s logo on the top left ...