Dragon Ball: Sparking Zero is already the biggest Steam launch in the franchise's history and it's not even technically out yet
Dragon Ball: Sparking Zero is currently out in early access, exclusively available to people who've spent $100 on the Deluxe Edition or $110 on the Ultimate Edition. It seems players are more than willing to pay that price, however. The game has debuted on Steam to a peak concurrent player count of 91,005, as SteamDB shows.