Click-through rate is unfortunately as close to a common denominator metric as the industry has provided, but maybe it's time for that to change.

Infiniti ranks second and Jaguar ranks third in premium and Buick and Subaru rank second and third in mass market, according ...

To further its reputation as a mainstream music discovery source, TikTok is expanding its music-sharing tools.

The infant and children's clothing brand is expanding the campaign, focusing on the season's predictable low moments.

The company said the full-year outlook is for an organic revenue shortfall in the low double digits. Company shares traded ...

The " first in-game true crime story" unfolds across a four-episode podcast and documentary-style video series, promoting the ...

Fox News Channel led all networks, averaging 10.3 million viewers in prime time. Other leading networks included MSNBC at 6.0 ...

Jenna Bromberg was previously director of core brand marketing at Pizza Hut, and then VP brand marketing at kids clothing ...

Building on strong quarterly results from its overall streaming business, Warner Bros. Discovery witnessed a sharp 12% rise ...

Snack company Daily Crunch joined forces with chili crunch pioneers Fly By Jing to drop a new snack exclusively available at Whole Foods.

Although Donald Trump's campaign spent less on traditional social-media advertising, it was savvy in courting a specific caliber of influencer, investing in podcasting and longform video on YouTube.

Advertising deal-making for CTV and video platforms via The Trade Desk continues to show massive revenue gains - increasing 36% to $301 million in Q3. The Trade Desk also posted 21% higher revenue ...