Another activation is The DRIPS by Pepsi, a pop-up offering crafted versions of popular PepsiCo beverages in regular or ...

T-Mobile has acquired Vistar Media, which provides technology solutions for digital-out-of-home advertising. The deal, ...

According to the Spring 2024 edition of the CMO Survey, social-media investments declined from 17% in spring 2023 to 11% in ...

Globally, the new Leo will be co-led by Marco Venturelli and Agathe Bousquet, who successfully led Publicis Conseil to the ...

Sir Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”.

As listed in a statement released by McCann, the largest categories in the “Escape Economy” are travel and tourism ($3.2 trillion), alcohol ($1.8 trillion), luxury goods ($460 billion), casinos and ...

But arguably, the show's crowning achievement is its realistic depiction of the real struggles that come with operating a ...

The petition reads: "WPP, the world-renowned advertising company, has recently implemented a policy of making employees ...

Havas released its latest trend intelligence report Superwomen at the 2025 Consumer Electronics Showcase this week, delving ...

JCPenney, once a cornerstone of American retail, named Mischief @ No Fixed Address as its new creative agency, a move that ...

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their advertising on the social media platform.