Octopus Energy CEO Greg Jackson and CMO Rebecca Dibb-Simkin on staying connected to its customers as it grows.

To help people learn, they’ve got to be able to go away and use these skills,” says Specsavers’ Head of Brand Expression and ...

Insights leaders from PepsiCo and Zappi discussed the cultural transformation of adopting a new platform and process to bring ...

We caught up with Keir to find out about a typical day at the challenger brand, what the step up to CEO entailed, and how she ...

Speaking at the Festival of Marketing 2024, insights leaders from PepsiCo detailed the change management process of ushering in a new platform, Ada, bringing together all ad testing data, and setting ...

Speaking at the Festival of Marketing 2024, insights leaders from PepsiCo detailed the change management process of ushering in a new platform, Ada, bringing together all ad testing data, and setting ...

At the Festival of Marketing, Econsultancy Managing Partner Paul Davies asked, “How do we foster a culture of excellence?” The answer, according to leaders at Henkel, Sainsbury’s and Specsavers, lies ...

The chief exec of the vertically-integrated challenger brand describes herself as having been commercially focused “from the very beginning”, and says pace, agility and flexibility are key in the ...

Strategies for generating and fulfilling demand in ecommerce should focus on customer understanding and ways to maximise brand experience, sales and conversion. A key part of this is understanding the ...