Octopus Energy CEO Greg Jackson and CMO Rebecca Dibb-Simkin on staying connected to its customers as it grows.
To help people learn, they’ve got to be able to go away and use these skills,” says Specsavers’ Head of Brand Expression and ...
Insights leaders from PepsiCo and Zappi discussed the cultural transformation of adopting a new platform and process to bring ...
We caught up with Keir to find out about a typical day at the challenger brand, what the step up to CEO entailed, and how she ...
Speaking at the Festival of Marketing 2024, insights leaders from PepsiCo detailed the change management process of ushering in a new platform, Ada, bringing together all ad testing data, and setting ...
Strategies for generating and fulfilling demand in ecommerce should focus on customer understanding and ways to maximise brand experience, sales and conversion. A key part of this is understanding the ...
As retailers are adding AI-powered search, we caught up with the co-founder of one solution to find out how the tech is ...
Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of omnichannel, and the capabilities needed to ...
The Netherlands-based B2B company wanted to demonstrate the capabilities of its metal 3D printers for automotive parts ...