Tostitos to put more chips in bags
The company will put more chips in some Tostitos and Ruffles bags to bring back customers who are fed up of higher prices with skimpier bags. These new “bonus” bags will contain 20% more chips for the same prices as standard bags in select locations. PepsiCo is also adding two additional chip bags to its variety-pack option.
The PepsiCo brand that owns Pepsi soda, as well as popular snack chips like Doritos, Fritos, Tostitos, and Cheetos, is ditching the idea of shrinkflation, and putting more chips into some bags and ...
PepsiCo announced it would be expanding value propositions, providing more items (like chips) per package across more brands.
Bags of Tostitos, Ruffles, and Doritos now contain 20% more chips, CEO Ramon Laguarta said on the call. PepsiCo is also adding two or three extra bags of chips to variety packs, which typically ...
Tostitos is taking the pressure off football fans watching from home with "Salsa Cereal," designed to let snackers enjoy their chips and salsa without taking their eyes off the TV. (See video ...
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