Memphis Grizzlies star Ja Morant is gracefully working his way back into the national limelight. Three days after Morant’s Nike Ja 2 sneaker made its debut, Nike basketball showcased a new commercial centered around Morant’s ability to handle adversity.

Memphis Grizzlies guard Ja Morant stands on the sideline before an NBA basketball game against the Dallas Mavericks, Monday, March 20, 2023, in Memphis. (Brandon Dill/AP Photo file) “When I’m hit, I always get up,” Morant says in the commercial. “When no one is watching, I get up.”

Ja Morant's second signature Nike sneaker will release soon. Check out our Sneakers news for more upcoming releases and breaking content!

Ja Morant's second signature shoe, the Nike Ja 2, is set to be released this week. Here's everything you need to know.

Don’t wear Ja Morant’s signature shoe if you’re playing against him. Sure, it might help your performance, but you might be forfeiting any mental edge going against the young Grizzlies point guard in his own sneakers. How does Morant feel when he sees an opponent wearing a sneaker from his Nike line?

The Nike Ja 2 will release in its “Purple Sky” launch colorway Thursday, September 26, on the Snkrs app in select markets. A global release accompanied by apparel will then follow October 8. Full family sizing will be available, with men’s priced at $120.

Ja Morant’s Nike commercial delivers a message of resilience, showing his determination to rise stronger after setbacks, on and off the court.