HUL acquires 90.5% stake in Minimalist

HUL Acquires Skincare Brand Minimalist in INR 2,955 Cr Deal to Expand Beauty Portfolio
HUL has signed a share purchase agreement to acquire 90.5% of Minimalist's shares for INR 2,670 crore through a secondary buyout, complemented by a primary infusion of INR 45 crore into the company.
HUL to acquire direct-to-consumer brand Minimalist for nearly Rs 3,000 crore
ET first reported on January 3 that the deal was in the works. Founders Mohit Yadav and Rahul Yadav will continue to lead the business for two years. The Rs 2,955-crore deal will also lead to a significant cash exit for the founders,
Minimalist acquisition an example of making portfolio future fit: HUL CEO & MD
Hindustan Unilever Ltd acquires a 90.5% stake in premium beauty brand Minimalist for Rs 2,715 crore, marking its strategic expansion. CEO Rohit Jawa highlights the move as crucial for future growth and synergy.
HUL Acquires 90.5% of Minimalist in a Landmark ₹2,955 Cr Deal
In a historic move in India's direct-to-consumer (D2C) market, Hindustan Unilever Limited (HUL) paid ₹2,955 crore in pure cash to purchase a 90.5% share in the successful skincare business Minimalist.
HUL to acquire 90.5% stake in Minimalist at enterprise value of Rs 2,995 cr
HUL will acquire the remaining 9.5 per cent stake from the founders within two years, as per terms outlined in the transaction documents
HUL to acquire a 90.5% stake in beauty brand Minimalist by Q1 of FY 2026
The current Minimalist team led by Mohit and Rahul will continue to operate the business in collaboration with HUL.
HUL To Acquire D2C Brand Minimalist At A Valuation Of INR 2,955 Cr
FMCG giant Hindustan Unilever Ltd (HUL) has signed an agreement to acquire D2C brand Minimalist for a cash consideration of INR 2,670 Cr
Hindustan Unilever acquires Minimalist for ₹2,955 crore to expand beauty portfolio
HUL acquires Minimalist for ₹2,955 crore, expanding its beauty portfolio with skincare products and AI-based solutions.
HUL acquires 90.5% stake in beauty start-up Minimalist for ₹2,955cr
India's leading FMCG giant Hindustan Unilever (HUL) has announced the acquisition of a 90.5% stake in Jaipur-based direct-to-consumer (D2C) beauty brand Minimalist. The deal values the company at a pre-money enterprise value of ₹2,955 crore.
Hindustan Unilever Acquires 90% Stake In Skincare Brand Minimalist For Rs 2,955 Crore
FMCG giant Hindustan Unilever Limited (HUL) has acquired a 90.5 per cent stake in a skincare startup, Minimalist for Rs 2,955 crore in an all-cash transaction, the company announced alongside its quarterly results on Wednesday.
Unilever's India Unit Will Acquire Premium Beauty Brand Minimalist
PARIS - Unilever's India unit is acquiring Minimalist, a premium beauty brand born in India. Financial terms of the deal were not disclosed. But Hindustan Unilever Ltd. said it is taking a 90.5 percent stake in the company through secondary buyouts plus primary infusion.
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