Walt Disney Co (NYSE: DIS) and FuboTV (NYSE: FUBO) just shook up the streaming sector. The two companies surprised investors by announcing the combination of Fubo and Hulu + Live TV into a company that will be known as Fubo,

Walt Disney is joining its Hulu+ Live TV service with streaming provider Fubo, the companies announced Monday. The new venture, which will be operated under the publicly traded Fubo company name, will be 70% owned by Disney and the remainder by Fubo shareholders, according to a joint statement.

The agreement ends litigation between the two companies over plans for a sports streaming service, but consumer advocates are pushing back.