"The average company changes its logo every 7 years. Why? To control your mind," exclaims font designer Saskia Ketz, who goes ...

Peoria Rivermen hockey will change its name and logo to Peoria Spirits for the annual one-game re-brand night on Feb. 28, ...

Caterpillar might be better known for its heavy machinery on construction sites, but they also have a host of handy tools and ...

The HP EliteBook X G1a is among the first in HP's new business lineup and a member of the new class of "Next Gen AI PCs." ...

On the occasion of a new release with Jordan, we count down the NYC brand's great contributions to the Swoosh archive.

The Nottingham Building Society has ditched its iconic Robin Hood symbol as part of a rebrand, which it claims reflects a bid ...

Although young, Moolah Kicks has quickly become a go-to brand for women basketball players. Its newest moves should earn the ...

Heroes & Villains has a new Weapon X clothing and accessories collection that pays tribute to the experimental program that ...

The private release party offered those closest to the Purdue icon a taste of his latest venture in a venue just as iconic.

The Travis Scott x Air Jordan 1 Low OG Velvet Brown features the iconic Dark Mocha and Black colour scheme, poised to be ...

Brian Krassenstein, who’s been something of a Jones gadfly on social media, also sees a secondary upside to getting into the ...

The diamond jubilee. The three-quarters-of-a-century. The 75th anniversary.