The Macy's Thanksgiving Day Parade, a century-old tradition, takes place on Thursday, November 28 at 8:30 a.m. and promises to be the biggest yet.

Balloons for the 98th Macy’s Thanksgiving Parade got their first test flight during Balloonfest at Met Life Stadium on Saturday. The annual event gives a sneak peek of new balloons and allows handlers to take them on a field test ahead of their parade debut.

The Macy’s Thanksgiving Day Parade officially rings in the holiday season for the 98th year. Wait until you see what's new to the party this year.

The Macy's Thanksgiving Day Parade celebrates its 98th anniversary this November, taking over the streets of Manhattan on Thursday, November 28, 2024, exhilarating the city with its boisterous marching bands,

While financial terms of the three-year appearance weren’t released, CNN noted that having a presence in the parade generates the “equivalent of $2.25 million in advertising for a brand.”

Alison Brie will get the spectacle started when she cuts the ribbon to allow the parade to step off in New York City.

This year’s parade will feature 17 giant character balloons, 22 floats, 15 novelty and heritage inflatables, 11 marching bands, 700 clowns and 10 performance groups.

So who’ll be hitting the pavement to participate in this year’s turkey day festivities, and when do you need to tune in? Here’s a look at everything we know about the 2024 Macy’s Thanksgiving Day Parade.

Thanksgiving in New York City wouldn’t be what it is without the annual Macy’s Thanksgiving Day Parade. If you're eager to take your kids to glimpse those giant balloons and don’t want to rise before dawn,