Advertisement “Oh my gosh,” he said ... who at the time was a freelance writer for HOOP magazine and other publications and looking to make a living while writing about the league.

“Our football fans have been as loyal as they come,” Indiana AD Scott Dolson said ... Penn State (Muscle Milk), Colorado (Boost Mobile) and Texas (Gatorade) are among those schools that have sold ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 5 hours 48 min ago By Jesus Lara - 6 hours 4 min ago By Jack Neff - 7 hours 53 min ago By Bradley ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college basketball athlete. The deal was announced Tuesday as ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...

Turning a food giant like PepsiCo — whose portfolio includes Lay’s, Doritos, Cheetos, Gatorade and Mountain Dew — away from fat, sugar and salt might sound like a recipe for disaster. And yet that is ...

There’s no physical pain with nostalgia but there are bouts of mental anguish/heartaches/happiness/memory loss dating back to almost the exact middle of the 20th Century.

The projected No. 1 pick in the 2025 NBA draft, Flagg has reached an NIL (name, image and likeness) deal with Gatorade, it was announced Tuesday, making him the first men’s college basketball ...

could be seen donning a Fred Flintstone costume and a bright blue furry Bills hat while taking Gatorade shots out of a bowling ball. While many NFL fans applauded Kelce’s game day ensemble ...