Teens on a stealing spree are nabbing the zippers off of Nike Elite backpacks, accumulating dozens and reselling them for a ...

A new TikTok trend has led to the stealing of Nike and other brands' zipper pulls on backpacks. Here's what's going on.

Teenagers are unlooping the zippers on peers’ Nike Elite backpacks, which retail for $87, stealing them for their own collections or reselling them back to theft victims at lofty prices.

I examine the best and worst of Gen Z's marketing attempts, explain the trend of Nike Elite backpack zipper theft, and define ...

NEW YORK (AP) — Nike sales and profits slumped in its fiscal first quarter as the sportswear giant wrestles with shoppers' ...

Share repurchases are more effective when profits are steady and shares are cheap. Nike is grabbing headlines because it suddenly and surprisingly made a change at the CEO position. After he led ...

Nike and Adidas are renowned not only for their iconic logos but also for their exceptional performance sneakers. Both brands offer a diverse range of athletic footwear that combines comfort ...

Analysts say the company has done little to drive demand and take back market share from brands like Deckers' Hoka and Roger ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

Stealing from strangers? TikTokkers say, just do it. Teens on a stealing spree are nabbing the zippers off of Nike Elite backpacks, accumulating dozens and reselling them for a pretty penny to ...

It's presently holding steady at north of 25%, which is double the margin for Nike. When it comes to valuation, there's been a lot said about how cheap Nike stock is relative to times past.