"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules which did not make sense to him—which meant almost all of them.”

One of Walmart founder Sam Walton's iconic hats served as retro inspiration for the retail giant's first major brand refresh in 17 years.

Walmart announced some subtle changes on Monday, and I wonder how long it would have taken customers to notice if Walmart didn’t spell it all out. It all has to do with Walmart’s brand identity, marking the first time since 2008 that they’ve played around with their logo,

Walmart has unveiled a new logo and look that feels very familiar. The brand refresh is a little brighter, a little more modern. The yellow spark is slightly thicker.

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.

People have big thoughts on a small update. See how Walmart's logo changed, then form your own opinion on this controversial rebranding.

Walmart has unveiled its new logo, which consists of a new font, image and color palette, on Monday, Jan. 13, however some people on the internet shared that they thought it looked too similar to its old one.

Walmart has a new 350-acre corporate campus in its hometown of Bentonville, Arkansas, featuring a wide range of amenities.

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

Walmart’s first refreshed logo in 17 years bears strong resemblance to founder Sam Walton’s beloved trucker-style cap. Walton, who led the retailer from 1962 to 1988, espoused 10 guiding ...

Walmart ( NYSE: WMT) unveiled its new corporate logo this week, in the company's first redesign since 2008. Although very similar in style, the retail giant has said the new vibrant logo was inspired by the font on a trucker hat worn by founder Sam Walton nearly four decades ago.