Bancomat has struck a two-season sponsorship deal with Lega Serie A to support its repositioning as a digital payments brand.
ESPN has agreed to an option in its contract to remain the Atlantic Coast Conference (ACC) broadcaster until 2036. The Disney ...
Sportdigital has tied down more sports content outside of football in the wake of its agreement to operate channels housing ...
The London-based Oval Invincibles and Birmingham Phoenix have become the first franchises in English cricket’s The Hundred to ...
Just months before being named as the world’s most valuable sports franchise for a ninth consecutive year by Forbes, the ...
The South American Football Confederation (Conmebol) has exceeded the number of commercial partners from the previous cycle for the Copa Libertadores, its premier clubs ...
Louis Vuitton has put its name to the season-opening Australian Grand Prix, with parent company LVMH considered to be in a ...
A US group led by former Euroleague Basketball acting-CEO Marshall Glickman has controversially been named as the preferred ...
Pay-television broadcaster Tennis Channel has continued its international expansion, with the launch in France this week on a ...
DAZN has made an eight-year commitment to become the exclusive provider of a European League of Football (ELF) OTT streaming ...
Streaming platform U-Next has doubled down on its commitment to men’s tennis, acquiring rights to Japan’s opening fixture in ...
The Red Bull-owned Visa Cash App RB Formula 1 team has signed a sponsorship agreement with student accommodation specialist the Dot Group, SportBusiness can reveal.