Brian Niccol inspires a lot of confidence. So much, in fact, that when Starbucks announced the former Chipotle chief would ...
Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...
Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.
The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.
On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...
New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...
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One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...
Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...
On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...
The practice of writing a customer’s name or drink modifications on their Starbucks beverage with a marker — a normal part of ...
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