Starbucks’ CEO is making moves to try to revitalize the coffee giant
Brian Niccol, who was hired to lead Starbucks last year, is shaking things up at the corporate offices and in the chains many ...
8 ways Starbucks is changing your coffee routine as CEO Brian Niccol tries to turn around the coffee chain
From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.
Starbucks’ layoffs weren’t about cutting costs, CEO tells remaining workers: ‘We’re not effective’
Starbucks CEO Brian Niccol pointed to company leaders who were “not effective” as reason for a spate of recent changes aimed ...
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Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...
CEO Niccol shaking up Starbucks' corporate culture
Starbucks’ (NASDAQ:SBUX) new CEO Brian Niccol is shaking up the corporate culture at the coffee chain, calling on employees ...
Jamie Dimon says business school grads taking a private equity job while already working at JPMorgan is ‘unethical’
It’s not uncommon for big-name business leaders to get poached by major corporations. Take a recent example of Brian Niccol, ...
How Starbucks Is Working To Revive The Brand
Starbucks CEO Brian Niccol, takes the helm inheriting a company beset by eroding profits, declining same-store sales, and a ...
Starbucks is laying off over 1,000 workers and axing over a dozen menu items—including frappuccinos that baristas are sick and tired of making
We believe it’s a necessary change to position Starbucks for future success—and to ensure we deliver for our green ap ...
Who is Cathy Smith, Starbucks’ new CFO?
Cathy Smith will be based at Starbucks’ headquarters in Seattle, the same city where Nordstrom’s main offices are located ...
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Starbucks is shrinking its menu by 30% next week
The coffee giant Starbucks announced on Monday that the company will be reducing its menu size by 30% as it cuts 13 drinks in ...
'Necessary Change': Starbucks Is Laying Off 1,100 Corporate Workers and Eliminating Open Roles — Read the Memo
Niccol told staff in a new memo Monday that 1,100 corporate jobs would be eliminated the next day, noting that his team has been "evaluating the role, st ...
Starbucks is laying off 1,100 corporate staffers this week
Starbucks said it would lay off 1,100 corporate workers on Tuesday as CEO Brian Niccol continues his turnaround of the coffee chain.