Boston Celtics star Jaylen Brown recently announced his latest venture, a new sneaker and apparel company called 741. This coincides with his flagship shoe, the "Rover", which Brown has showcased several times during training camp this week.

"It would be great for it to be successful. But even if it's not, who cares? I'm just kind of tired of seeing the same old things." The post Celtics’ Jaylen Brown created 741 brand out of ‘boredom,’ but hopes it can inspire other athletes appeared first on Boston.

The Celtics star and MVP-winning world champion announced the launch of his new performance brand 741 on X (formerly Twitter) Tuesday, giving fans and sneakerheads a look at the line’s first kicks, dubbed the Rover. Brown was also spotted wearing the sneakers as training camp kicked off for the Celtics at the Auerbach Center on Wednesday.