The satirical media company The Onion won the bankruptcy auction for control over Alex Jones’ Infowars, according to court records and social media posts Thursday. The Onion plans to close Infowars and rebuild the website to feature Internet humor writers and content creators, NBC News reported Thursday morning.

The sale of conspiracy theorist Alex Jones’ media empire is a major blow to one of the defining independent media brands that ushered in a new era of fringe thinking, mainstreaming conspiracy theories once banished to the edges of the internet.