That's the message from Black founders and influencers to consumers about a backlash against the retailer's decision to end its diversity, equity and inclusion efforts.

DEI has become a dirty word for conservatives and Black retail brands are being deprioritized at America’s favorite store.

Tabitha Brown joins others raising concerns about how boycotting Target could negatively impact diverse businesses: “It has been very hard

Some Black entrepreneurs say that would just hurt them. Target Corp.’s announcement Friday that it would roll back some of its diversity initiatives has sparked a call to boycott the Minneapolis-based retailer — and some Black-owned brands are pushing back.