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WEBMarketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original …
Keebler brings the brand into the real world in far-reaching refresh
WEBAug 17, 2020 · Dive Insight: The new Keebler campaign is the first major push for the brand since Ferrero Group purchased Keebler, Famous Amos and a series of other businesses from the Kellogg Company in a $1.3-billion deal in July 2019. The goal is to broaden the appeal to adults and nod to the coronavirus pandemic, during which Keebler has …
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Burger King’s profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald’s by name and claimed the chain’s burgers were 20% smaller than those of Burger King.
Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic ...
WEBMar 21, 2024 · Miller Lite is resurrecting a decades-old “Great Taste, Less Filling” campaign, seeking to tug on consumer nostalgia, according to a press release. The creative features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities, echoing ads that first started airing in the ’70s.
What Coca-Cola’s generative AI experiments mean for the brand’s …
WEBDec 5, 2023 · Courtesy of Coca-Cola. In the year since OpenAI debuted ChatGPT, generative artificial intelligence (AI) has captivated trend watchers across advertising, technology and culture at large. Among consumer brands, the generative AI charge has been led by one of the industry’s most storied names, Coca-Cola. In just nine months, …
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
What to know about second-party data as marketers tilt toward ...
WEBJan 15, 2021 · Marketers face steep challenges in 2021 as the death of third-party cookies and changes to key identifiers, namely Apple's Identifier for Advertisers, upturn widely used digital marketing tactics.While first-party data remains the industry's top priority, its cousin — the more nebulously defined second-party data — is of growing importance, signaling …
How to avoid 'clout-chasing' accusations in influencer marketing
WEBMar 17, 2021 · To avoid the appearance of “clout chasing” — latching onto a trend simply because it’s popular and without considering the proper fit — brands need to step beyond desk work and cursory Google research to instead embed themselves in the communities and lifestyles where their influencer talent resonates, speakers said during a ...
What's next for the ad industry as Google gives third-party …
WEBJun 25, 2021 · Google's decision to phase out third-party cookies in 2023 — instead of by the start of 2022, as originally planned — was welcome news for an ad industry that has been scrambling to plan for a cookieless future amid other changes to the data privacy landscape.. But even with a clearer timeline of when Google will kill off cookies, the day …
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